Brand
Logos, colours and facts.
Everything you need to mention or show Landmarker correctly: logos in several versions, the brand guidelines, colour codes and facts about the company.
Always use the original files – never screenshots or logos copied from other websites.
Logos.
Use the positive version on light backgrounds and the negative version on dark backgrounds and photos. The full stop is always Terra. SVG suits print and screen; PNG has a transparent background. The wordmarks download with the clear space built in, so the logo always gets the right room around it.
Landmarker's logo is a clean wordmark set in Satoshi with a distinct full stop. The full stop closes the mark and underlines competence, confidence and authority.
Primary versions
Positive
For light backgrounds. Gran with a Terra full stop.
Negative
For dark backgrounds and photos. Bjørk with a Terra full stop.
Logomark “L.”
Where the wordmark does not fit: favicon, app icon and profile picture.
One-colour versions
Only for use where Terra cannot be reproduced.
One-colour Gran
For light backgrounds.
One-colour Bjørk
For dark or coloured backgrounds.
One-colour black
For black-and-white print.
Graveinfo has its own name and logo, but shares values, colours and typography with Landmarker. The wordmark is set in Satoshi Bold with a Terra full stop.
Versions
Positive
For light backgrounds. Gran with a Terra full stop.
Negative
For dark backgrounds and photos. Bjørk with a Terra full stop.
Logomark “G.”
Where the wordmark does not fit: favicon, app icon and profile picture.
jarð has its own name and logo, but shares values, colours and typography with Landmarker. The wordmark is set in Satoshi Bold with a Terra full stop.
Versions
Positive
For light backgrounds. Gran with a Terra full stop.
Negative
For dark backgrounds and photos. Bjørk with a Terra full stop.
Logomark “j”
Where the wordmark does not fit: favicon, app icon and profile picture.
Clear space
Keep a clear space of at least X around the logo, where X is one third of the logo's height. No text, edges or other graphic elements may sit inside it. The wordmarks you download here have the clear space built in. The logo package also has tightly cropped files for designers.
The logomark
Use the logomark where the wordmark does not fit – as a favicon, app icon or profile picture. Never place it next to the wordmark.
How not to use the logo
Misuse weakens both recognition and trust in the brand. If in doubt, use the primary version.
Do not stretch or distort
Do not rotate or tilt
Do not remove the full stop
Do not use other colours
Do not use low contrast
Do not place on busy photos
Do not add shadows or effects
Do not type the logo as text
Brand guidelines.
The guidelines show how the logo, colours, typography and imagery are used, so Landmarker looks the same everywhere. 18 pages, in Norwegian.
Contents
- 01 Logo Wordmark, logo versions, clear space, logomark, Graveinfo and jarð, misuse Page 4–10 (PDF) (opens in a new tab)
- 02 Colours Colour codes and combinations Page 11–13 (PDF) (opens in a new tab)
- 03 Typography Satoshi Page 14–15 (PDF) (opens in a new tab)
- 04 Visual style Imagery Page 16–17 (PDF) (opens in a new tab)
Colours.
The palette is inspired by Nordic nature – birch, leaves, soil and spruce – and feels calm, solid and trustworthy. Warm tones such as Terra add balance and highlight what matters most.
Bjørk
Main background
- HEX
- #F4F0EA
- RGB
- 244, 240, 234
- CMYK
- 3, 3, 6, 0
Varm Bjørk
Warm surfaces and cards
- HEX
- #F3E6CB
- RGB
- 243, 230, 203
- CMYK
- 4, 7, 21, 0
Selje
Accent on dark backgrounds
- HEX
- #A2D06E
- RGB
- 162, 208, 110
- CMYK
- 40, 0, 74, 0
Terra
The full stop, large titles and icons
- HEX
- #C16032
- RGB
- 193, 96, 50
- CMYK
- 19, 72, 91, 6
Gran
Text and dark surfaces
- HEX
- #2C473B
- RGB
- 44, 71, 59
- CMYK
- 78, 50, 71, 47
Terra mørk (dark Terra)
Small text and links in Terra
- HEX
- #A24E26
- RGB
- 162, 78, 38
Approved combinations for text
Contrast is measured against WCAG 2.2. Small text needs at least 4.5:1, large titles at least 3:1.
Gran on Bjørk
Contrast 8.9:1 AAA
Bjørk on Gran
Contrast 8.9:1 AAA
Gran on Varm Bjørk
Contrast 8.2:1 AAA
Selje on Gran
Contrast 5.7:1 AA
Terra on Bjørk
Contrast 3.7:1 Large text only
Large titles and icons only
Terra mørk on Varm Bjørk
Contrast 4.7:1 AA
Small text and links
Terra or dark Terra?
Terra (#C16032) is for large titles, icons and the full stop in the logo (bold from 19 px, regular from 24 px). All small text in Terra – labels, links and breadcrumbs – is set in Terra mørk (#A24E26), also on Varm Bjørk cards. Regular paragraphs are set in Gran.
Typography.
Landmarker's primary typeface is Satoshi, a modern sans serif with clean shapes and a clear structure. The mix of straight lines and soft curves feels both precise and approachable.
Satoshi Bold is used for headings and key messages. Satoshi Regular is used for body text and longer passages.
Download Satoshi for free from Fontshare (opens in a new tab)Hierarchy
- Display · BoldStable
- Title · BoldLight and airy
- Subtitle · BoldSafe and natural
- Body · RegularBody text is set in Satoshi Regular with generous line spacing and short lines.
- Label · Bold, capitalsTechnology
Imagery.
Photos of forest, terrain and infrastructure – focusing on detail, texture and light. Images should be calm and clear, and show a connection to the landscape.
Do
- Natural light
- Real places
- Infrastructure in the landscape
- Room for text and logo
Avoid
- Posed stock photos
- Heavy filters
- Busy areas behind text
- Non-Nordic places
Our style in ten words
- Stable
- Safe
- Down-to-earth
- Light
- Clean
- Airy
- Modern
- Bright
- Trust
- Natural
Press facts.
A short company description, ready to use in articles, presentations and applications.
About Landmarker
Landmarker delivers technology for locating, monitoring and protecting underground infrastructure. The company builds systems that give infrastructure owners and operators verified knowledge, a real-time overview and documentation.
Landmarker was founded in 2022 and is headquartered in Harestua, Hadeland, Norway. The company is behind the services graveinfo.no and jarð.
Facts
- Founded
- 2022
- Founders
- Jarle Nyhus (CEO) and Emil Hasund Eid (COO)
- Headquarters
- Harestua, Hadeland, Norway
- Org. no.
- 933 196 909
- Platforms
- The Landmarker portal, graveinfo.no and jarð
- Website
- landmarker.eu
Questions about the brand?
Press enquiries, or unsure how to use the logo and colours? Get in touch and we will help.